Intangibles: management, measurement, and reporting
Auteur :
Lev, Baruch
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780815700937
Date de publication :
1 juin 2001
Dimensions :
22,9 x 15,1 x 1,5 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
USA
This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev establishes an economic framework to analyze managerial and investment issues concerning intangibles.