Going global: how europe helps small firms export
Auteur :
Nothdurft, William E.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780815762034
Date de publication :
1 août 1992
Langue :
Anglais
Pays d'origine :
USA
The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor.