Economics and financing of media companies, the: second edition
Auteur :
Picard, Robert G.
Éditeur :
Fordham University Press
ISBN :
9780823232574
Date de publication :
24 mai 2011
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.