Word from our sponsor, a: admen, advertising, and the golden age of radio
Auteur :
Meyers, Cynthia B.
Éditeur :
Fordham University Press
ISBN :
9780823253708
Date de publication :
1 déc. 2013
Dimensions :
22,9 x 15,2 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.