Strategic planning and management: the key to corporate success
Auteur :
Karger, Delmar
Éditeur :
Taylor & Francis Inc
ISBN :
9780824784904
Date de publication :
29 mars 1991
Dimensions :
23,4 x 15,6 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
USA
This book explains why organizations that want to succeed, and continue to succeed, need to engage in the proper kind of planning. It shares the necessity and rationale for developing or creating winning strategies and tactics through strategic planning.