Branding japanese food: from meibutsu to washoku
Auteur :
Cwiertka, Katarzyna J. / Miho, Yasuhara
Éditeur :
University of Hawai'i Press
ISBN :
9780824881221
Date de publication :
29 févr. 2020
Dimensions :
23,1 x 15,4 x 2,2 cm
Poids :
425 g
Langue :
Anglais
Pays d'origine :
USA
Explores the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.