Democratizing luxury: name brands, advertising, and consumption in modern japan
Auteur :
Culver, Annika A.
Éditeur :
University of Hawai'i Press
ISBN :
9780824895167
Date de publication :
31 déc. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
USA
Explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or ‘luxury’, to mass-produced products as an important business model.