Elevating the school library: building positive perceptions through brand behavior
Auteur :
Ballard, Susan D. / Johns, Sara Kelly
Éditeur :
American Library Association
ISBN :
9780838938706
Date de publication :
12 sept. 2023
Dimensions :
25,4 x 17,8 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
USA
Branding isn’t just for companies and celebrities. The school library is a brand too, and this book will show how powerful the concept of branding can be. Learn how to use it as a tool for articulating the value of the school library while also defining to stakeholders who school librarians are and why having a school librarian matters.