Customer relationship management systems handbook
Auteur :
Sharp, Duane E.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780849311437
Date de publication :
19 juil. 2002
Dimensions :
25,4 x 17,8 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.