Business policy and strategy: the art of competition
Auteur :
Chatfield, Chris
Éditeur :
Taylor & Francis Ltd
ISBN :
9780849383243
Date de publication :
19 mars 2007
Dimensions :
23,4 x 15,6 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.