Strategic planning systems in hospitality and tourism
Auteur :
Moutinho, Luiz / Phillips, P
Éditeur :
CABI Publishing
ISBN :
9780851992860
Date de publication :
1 sept. 1998
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).