Consumer psychology of tourism, hospitality and leisure, volume 1
Éditeur :
CABI Publishing
ISBN :
9780851993225
Date de publication :
1 déc. 1999
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions.