Marketing and promotion for crafts
Auteur :
Norbury, Betty
Éditeur :
Norbury, Betty
ISBN :
9780854420629
Date de publication :
1 déc. 1994
Dimensions :
22,4 x 14,3 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This guide contains advice for craftworkers on marketing and promoting their products. It discusses finance, marketing and creating a customer base. It also covers ""image"" topics such as sales opportunities, exhibition organizing, public relations and approaching the media.