Focus group research
Éditeur :
SAGE Publications Ltd
ISBN :
9780857025678
Date de publication :
21 sept. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
3030 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups as well the ethical issues surrounding focus groups and more.