Political marketing: theory and concepts
Auteur :
Ormrod, Robert P. / Henneberg, Stephan C M / O′Shaughnessy, Nicholas
Éditeur :
SAGE Publications Ltd
ISBN :
9780857025814
Date de publication :
13 mai 2013
Dimensions :
24,2 x 17,0 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.