Qualitative consumer and marketing research
Auteur :
Belk, Russell W. / Fischer, Eileen / Kozinets, Robert
Éditeur :
SAGE Publications Ltd
ISBN :
9780857027665
Date de publication :
14 déc. 2012
Dimensions :
24,2 x 17,0 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.