Marketing communications management: analysis, planning, implementation
Auteur :
Copley, Paul
Éditeur :
SAGE Publications Ltd
ISBN :
9780857027863
Date de publication :
24 sept. 2014
Dimensions :
26,5 x 19,5 cm
Poids :
1080 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
′First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School