Meet the people: why businesses must engage with public opinion to manage and enhance their reputations
Auteur :
Frayne, James
Éditeur :
Harriman House Publishing
ISBN :
9780857192578
Date de publication :
30 août 2013
Dimensions :
23,4 x 14,0 x 1,2 cm
Poids :
259 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on interviews with respected political consultants and case studies of successful campaigns, the author reveals how the campaigns engage public audiences and shape their views, and shows how businesses can implement these techniques and strategies in their corporate communications.