Reputation playbook, the: a winning formula to help ceos protect corporate reputation in the digital economy
Auteur :
Janson, Jennifer
Éditeur :
Harriman House Publishing
ISBN :
9780857193551
Date de publication :
16 oct. 2014
Dimensions :
21,6 x 14,0 x 1,3 cm
Poids :
286 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.