Advanced brand management (third edition): building and activating a powerful brand strategy
Auteur :
Temporal, Paul
Éditeur :
Harriman House Publishing
ISBN :
9780857195890
Date de publication :
25 févr. 2019
Dimensions :
23,4 x 15,6 x 1,9 cm
Poids :
617 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.