Choice factory, the: 25 behavioural biases that influence what we buy
Auteur :
Shotton, Richard
Éditeur :
Harriman House Publishing
ISBN :
9780857196095
Date de publication :
12 févr. 2018
Dimensions :
21,5 x 13,9 x 1,5 cm
Poids :
356 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.