Trust mandate, the: the behavioural science behind how asset managers really win and keep clients
Auteur :
Brodie, Herman / Harnack, Klaus
Éditeur :
Harriman House Publishing
ISBN :
9780857196439
Date de publication :
9 avr. 2018
Dimensions :
24,0 x 16,5 x 2,0 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking new book answers to an essential question: why is it that a fund client selects, or an investment consultant recommends, one asset manager over another when the two are, on paper at least, very similar?