Behaviour business, the: how to apply behavioural science for business success
Auteur :
Chataway, Richard
Éditeur :
Harriman House Publishing
ISBN :
9780857197344
Date de publication :
18 févr. 2020
Dimensions :
21,5 x 13,9 x 1,5 cm
Poids :
330 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.