Trust mandate, the: the behavioural science behind how asset managers really win and keep clients
Auteur :
Brodie, Herman / Harnack, Klaus
Éditeur :
Harriman House Publishing
ISBN :
9780857197627
Date de publication :
7 mai 2019
Dimensions :
23,3 x 15,5 x 1,9 cm
Poids :
370 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking new book answers an essential question: why is it that a fund client selects, or an investment consultant recommends, one asset manager over another when the two are, on paper at least, very similar?