Changeology: how to enable groups, communities and societies to do things they’ve never done before
Auteur :
Robinson, Les
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9780857840615
Date de publication :
18 oct. 2012
Dimensions :
23,2 x 15,6 x 2,2 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Changeology is about influencing the behaviour of human beings for the better. The book simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, `can do’ and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence.