Advertising and anthropology: ethnographic practice and cultural perspectives
Auteur :
de Waal Malefyt, Timothy / Morais, Robert J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780857852021
Date de publication :
1 sept. 2012
Dimensions :
23,4 x 15,2 cm
Poids :
286 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings