Marketing and the library
Auteur :
Ford, Gary
Éditeur :
Taylor & Francis Inc
ISBN :
9780866563079
Date de publication :
1 janv. 1984
Dimensions :
22,9 x 15,2 cm
Poids :
317 g
Langue :
Anglais
Pays d'origine :
USA
The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.