News, improved: how america′s newsrooms are learning to change
Auteur :
McLellan, Michele / Porter, Tim
Éditeur :
SAGE Publications Inc
ISBN :
9780872894198
Date de publication :
27 mars 2007
Poids :
230 g
Langue :
Anglais
Pays d'origine :
USA
As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality. This title shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product.