Product juggernauts: how companies mobilize to generate a stream of market winners
Auteur :
Deschamps, Jean-Philippe
Éditeur :
Deschamps, Jean-PhilippeNayak, P. Ranganath,
ISBN :
9780875843414
Date de publication :
1 avr. 1995
Dimensions :
24,3 x 16,2 x 4,1 cm
Poids :
907 g
Langue :
Anglais
Pays d'origine :
USA
Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners.