Rejuvenating the mature business: the competitive challenge
Auteur :
Baden-Fuller, Charles
Éditeur :
Baden-Fuller, Charles
ISBN :
9780875844763
Date de publication :
12 mai 1994
Dimensions :
24,8 x 16,5 x 3,2 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
USA
Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g