Reputation: realizing value from the corporate image
Auteur :
Fombrun, Charles J.
Éditeur :
Fombrun, Charles J.
ISBN :
9780875846330
Date de publication :
1 déc. 1995
Dimensions :
24,3 x 16,4 x 3,2 cm
Poids :
904 g
Langue :
Anglais
Pays d'origine :
USA
Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.