Balanced scorecard, the: translating strategy into action
Auteur :
Kaplan, Robert S. / Norton, David P.
Éditeur :
Harvard Business Review Press
ISBN :
9780875846514
Date de publication :
1 sept. 1996
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
658 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.