Broken promises: unconventional view of what went wrong at ibm
Auteur :
Mills, Daniel Quinn
Éditeur :
Mills, Daniel QuinnFriesen, G.Bruce,
ISBN :
9780875846545
Date de publication :
30 mai 1996
Dimensions :
24,0 x 16,2 x 2,2 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.