Competing on the edge: strategy as structured chaos
Auteur :
Brown, Shona L. / Eisenhardt, Kathleen M.
Éditeur :
Harvard Business Review Press
ISBN :
9780875847542
Date de publication :
20 mai 1998
Dimensions :
24,1 x 16,5 cm
Poids :
640 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Unstable markets, fierce competition, and relentless change are the only certainties in this chaotic business world. The authors contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary paradigm - competing on the edge.