Invented here: maximizing your organization's internal growth and profitability
Auteur :
Victor, Bart
Éditeur :
Victor, BartBoynton, Andrew C.,
ISBN :
9780875847986
Date de publication :
22 avr. 1998
Dimensions :
27,9 x 21,5 x 2,5 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
USA
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how managers can determine the best path of change for their company by assessing its existing knowledge base.