Customer connections: new strategies for growth
Auteur :
Wayland, Robert E.
Éditeur :
Wayland, Robert E.Cole, Paul M.,
ISBN :
9780875847993
Date de publication :
1 sept. 1997
Dimensions :
24,1 x 16,2 x 2,8 cm
Poids :
611 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Reveals a system that places customer relationships at the center of your business and shows you how to use this system to discover and tap new sources of value to improve your firm's profitability and growth. This title pulls together the strategy and the action plan for building and managing customer portfolios.