Serious play: how the world's best companies simulate to innovate
Auteur :
Schrage, Michael D.
Éditeur :
Schrage, Michael D.
ISBN :
9780875848143
Date de publication :
1 nov. 1999
Dimensions :
24,1 x 16,5 x 2,2 cm
Poids :
554 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world's leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation.