All the right moves: a guide to crafting breakthrough strategy
Auteur :
Markides, Constantinos
Éditeur :
Harvard Business Review Press
ISBN :
9780875848334
Date de publication :
1 sept. 1999
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
499 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.