Race for the world: strategies to build a great firm
Auteur :
Bryan, Lowell
Éditeur :
Bryan, Lowelletc.,Fraser, Jane,Oppenheim, Jeremy,Rall, Wilhelm,
ISBN :
9780875848464
Date de publication :
30 mai 1999
Dimensions :
24,0 x 16,2 x 3,4 cm
Poids :
764 g
Langue :
Anglais
Pays d'origine :
USA
Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.