Information rules: a strategic guide to the network economy
Auteur :
Shapiro, Carl / Varian, Hal R.
Éditeur :
Harvard Business Review Press
ISBN :
9780875848631
Date de publication :
19 nov. 1998
Dimensions :
24,1 x 16,5 cm
Poids :
708 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Explains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information technology to develop effective strategies.