When sparks fly: igniting creativity in groups
Auteur :
Leonard-Barton, Dorothy / Swap, Walter C.
Éditeur :
Harvard Business Review Press
ISBN :
9780875848655
Date de publication :
30 août 1999
Dimensions :
24,1 x 16,2 cm
Poids :
544 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Managers assume that gifted individuals offer the quickest route to new ideas, yet most innovations spring from well-led group interactions. This text focuses on groups of people who may not fit in the stereotype of right-brained "creatives", and offers strategies for generating the right dynamics.