Best face forward
Auteur :
Rayport
Éditeur :
Rayport
ISBN :
9780875848679
Date de publication :
1 janv. 2005
Dimensions :
24,3 x 16,4 x 2,6 cm
Poids :
617 g
Langue :
Anglais
Pays d'origine :
USA
In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this ""front-office automation"" revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers - human, automated, and hybrids of both - to surpass current levels of performance and service.