From global to metanational: how companies win in the knowledge economy
Auteur :
Doz, Yves L. / Santos, Jose / Williamson, Peter
Éditeur :
Harvard Business Review Press
ISBN :
9780875848709
Date de publication :
1 nov. 2001
Dimensions :
24,1 x 16,2 cm
Poids :
572 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Offers a blueprint for companies ready to embrace the globalization challenge. This book introduces a different kind of company - the metanational. It outlines how managers can build a metanational advantage for their own organizations and draws from the experiences of metanationals such as, ARM, Acer, and Nokia.