Net worth: shaping markets when customers make the rules
Auteur :
Hagel, John / Singer, Marc
Éditeur :
Harvard Business Review Press
ISBN :
9780875848891
Date de publication :
8 janv. 1999
Dimensions :
24,1 x 16,5 cm
Poids :
686 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.