Rembrandts in the attic: unlocking the hidden value of patents
Auteur :
Rivette, Kevin G. / Kline, David
Éditeur :
Harvard Business Review Press
ISBN :
9780875848990
Date de publication :
15 nov. 1999
Dimensions :
24,1 x 16,2 cm
Poids :
481 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom-line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.