Radical innovation: how mature companies can outsmart upstarts
Auteur :
Leifer, Richard / McDermott, Christopher M. / O'Connor, Gina Colarelli / Peters, Lois S. / Rice, Mark P.
Éditeur :
Harvard Business Review Press
ISBN :
9780875849034
Date de publication :
25 oct. 2000
Dimensions :
24,1 x 16,5 cm
Poids :
578 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Reveals the patterns through which innovation occurs in established companies, and identifies the managerial competencies firms need to make radical innovation happen. This book distills an interdisciplinary approach to mastering challenges. It features evidence from a study of innovation projects within ten corporations including IBM and DuPont.