Unchained value: the new logic of digital business
Auteur :
Cronin, Mary J.
Éditeur :
Cronin, Mary J.
ISBN :
9780875849379
Date de publication :
1 déc. 2000
Dimensions :
24,1 x 16,5 x 2,5 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
USA
Argues that corporations will fail at e-business as long as they continue to use the traditional value chain as the strategic model for the enterprise. This book introduces a model for organization called the digital value system. It offers a framework for assessing the impact of the Internet on sources of business value and competitive advantage.