Putting on appearances: gender and advertising
Auteur :
Barthel, Diane
Éditeur :
Temple University Press,U.S.
ISBN :
9780877226611
Date de publication :
14 août 1989
Dimensions :
3,8 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.