Ethics in social marketing
Éditeur :
Georgetown University Press
ISBN :
9780878408207
Date de publication :
5 févr. 2001
Dimensions :
22,9 x 15,2 cm
Poids :
399 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.