Cowboy hero and its audience, the: popular culture as market derived art
Éditeur :
The Popular Press
ISBN :
9780879728120
Date de publication :
1 janv. 2000
Dimensions :
22,8 x 15,2 x 1,5 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.